Essays

Long-form writing published under the Johnny Suede name. The full archive lives on Substack; this page is the index.

The attention economy thesis

A series on why attention became the scarce asset in creative markets, and why a token can be a coordination tool rather than a casino chip.

The listing diary

A nine-part personal series that started with the MEXC listing: what actually happens when a self-funded company takes a token to an exchange.

One-click record label

How sync licensing, publishing administration and neighboring rights collapse into a single native stack when the registry, the license and the royalty engine are all contracts.