Johnny Suede — founder, author and musician
Johnny Suede is the public creative name of Jason Colapietro, founder and CEO of Suede AI. He writes books and essays, plays guitar and builds AI tools. This is the official home of that body of work, with links to his professional biography, writing and music.
Why an alias at all
Musicians have always had stage names. What is new is a world where a name can be cloned by a model in an afternoon. Declaring the alias publicly, and binding it to a real person with a verifiable record, is the small-scale version of what Suede AI builds at infrastructure scale.
Founder of Suede AI
Jason builds AI software and works with teams on AI integration, SEO and AI search visibility. His professional site explains that work. Here, the books, essays and music show the creator behind the company.
Books, essays and music
Five published books cover creative ownership and working with AI coding agents. Essays explore the attention economy and creator rights. His guitar writing and songwriting inform the musician tools built at Suede AI.
Latest essays
The three newest essays in the index, by publication date. Each title opens the original post on Substack; the essays page has a line on every one.
- Google Says GEO Is SEO. The Scoreboard Changed.August 24, 2026.
- The Machines Check Your ReferencesAugust 19, 2026.
- The anatomy of a 71-skill agentAugust 8, 2026.